The changes of the logo may be minimal, but at The Guild’s Annual Conference, there was a rebranding of the organisation – one that represents the ideals, evolution and growth of the newly-named ‘Guild of Property Professionals’.
The eventual aim of the rebrand is to clearly interconnect their core values and the benefits they bring to their Members and their Members’ clients, with a focus on developing a recognisable and reliable brand.
The Guild of Property Professionals announced three specific core elements they aim to implement during the rebrand, with these being:
1) ‘Our Member agents have the relevant specialist knowledge to guide their clients.’
2) ‘Guild agents have undergone extensive training to ensure that the guidance they give is correct and appropriate at all times.’
3) ‘By dealing with a property professional who is committed to acting with integrity, and by accessing the services of The Guild and its extensive network, they will secure a better result than otherwise would be the case.’
As a proud member of The Guild of Property Professionals, we at Mansons are excited by these proposals, and look forward to work in coherence with the fellow network of around 800 independent estate agents in continuing to deliver national, regional and local property exposure for our clients.
Design-wise, The Guild sought evolution rather than revolution to maintain their established reputation in the property industry. It is desired that a member of the public will now find it easier to identify, and subsequently engage, with a property professional they can trust.
To get in touch with one of our letting agents, please contact Mansons on;
TEL: 0191 209 222