Deborah Thorpe, Manager
Deborah Thorpe is an Estate Agent Manager with over 30 years of experience in property sales across the North East. She specialises in managing both sales and lettings, helping clients navigate the local market with confidence and success.
How would you describe your experience in property sales?
With over three decades of dedicated experience in property sales across the North East, I have developed a profound understanding of the local market dynamics, buyer preferences, and regional property values.
My extensive experience has equipped me with the expertise to navigate various market conditions, ensuring optimal outcomes for clients. I am committed to providing informed, strategic advice and facilitating seamless property transactions.
“A great property deal is one that aligns with the buyer’s or investor’s objectives, whether it’s securing a family home, making a profitable investment, or enhancing a portfolio.”
What are some of your proudest accomplishments in your career so far?
I take pride in the enduring relationships I’ve cultivated with clients over the years. Many have returned for subsequent property transactions or referred friends and family, a testament to the trust and satisfaction I’ve fostered
What do you do in your current role?
In my current role as an Estate Agent Manager overseeing both Sales and Lettings, I am responsible for the comprehensive management and growth of the branch’s operations. My key responsibilities include:
- Team Leadership and Development: I lead and motivate a dedicated team of sales and lettings professionals, providing guidance, training, and support to ensure high performance and achievement of targets.
- Business Development: I actively pursue new business opportunities, including property listings and tenant placements, to expand the branch’s portfolio and market share
- Client Relationship Management: I cultivate and maintain strong relationships with clients, including landlords, tenants, buyers, and vendors, ensuring exceptional service and satisfaction.
- Compliance and Regulation: I ensure that all operations adhere to relevant legislation and industry standards, including Anti-Money Laundering (AML) and General Data Protection Regulation (GDPR) requirements.
- Strategic Planning: I develop and implement business plans and marketing strategies to drive revenue growth and enhance the branch’s competitive position in the market.
This role allows me to share my experience in property sales and lettings as lead to a dynamic team, deliver outstanding client service, and contribute to the continued success of the business.
What do you think makes a great property deal, and how do you know when it’s right?
A great property deal is one that aligns with the buyer’s or investor’s objectives, whether it’s securing a family home, making a profitable investment, or enhancing a portfolio.
Drawing from over 30 years of experience in the North East property market, I consider several key factors when evaluating a deal
What advice would you give to someone looking to buy or sell a property in Newcastle?
Secure a mortgage pre-approval to enhance your position in a competitive market.
Ensure you have a sufficient deposit, typically at least 10%, and consider additional costs such as stamp duty, surveys, and legal fees.
Conduct thorough research on neighbourhoods and property types to align with your long-term goal.
“Navigating the emotional side of property sales requires empathy, patience, and a deep understanding of clients’ unique circumstances. This human element makes the role incredibly rewarding.”
How do you adapt your sales strategy to different types of properties or clients?
I tailor my sales approach by first understanding the unique needs and preferences of each client, whether they are first-time buyers, seasoned investors, or downsizers.
For high-end properties, I focus on highlighting luxury features and exclusivity, using virtual tours to create an immersive experience. In contrast, for budget-conscious buyers, I emphasise value for money, practical features, and potential for future growth. I also adapt my communication style to align with the client’s preferences, whether they prefer detailed information or a more concise overview.
Additionally, I stay informed about local market trends and property values to provide accurate and relevant advice. By being flexible and responsive, I ensure that each client receives a personalised service that meets their specific needs and goals.
Every property and every client is unique, which is why a one-size-fits-all approach simply doesn’t work in this industry. I take the time to understand my clients’ objectives – whether they’re looking for a quick sale, maximum value, or long-term investment potential.
I tailor marketing strategies accordingly, from professional photography and targeted online listings to bespoke negotiation tactics. Communication style, pace, and expectations also vary by client, so adaptability is crucial in building trust and achieving the desired outcome.
“Ultimately, I’m here to offer honest guidance, expert market insight, and a proactive approach to achieving the best results.”
What has surprised you most about working in this industry?
What continues to surprise me is just how much of this job is about people, not just property.
Yes, we deal with bricks and mortar, but every transaction is rooted in someone’s personal story – new beginnings, life changes, aspirations. The emotional side of buying or selling a home can’t be underestimated, and that’s where experience and empathy really come into play.
Being able to guide someone through such a significant moment in their life is what makes this profession so rewarding.
